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ABOUT

Built on the belief that good data builds
better leaders. 

Westerberg Assessments is an assessment and leadership development firm. We help coaches and organizations leverage intuition with evidence-based insight for change that sticks.

APPROACH

A methodology built
on three
lenses.

Leadership is not a single trait — it is the interaction between who a person is, how they are perceived, and how effectively they move others. Our work is organized around those three dimensions.

Each engagement integrates scientifically validated instruments across all three lenses, then synthesizes the data into a coherent picture rather than a stack of separate reports.

Identity - Who you are
Values, motives, and the drivers that shape how a leader shows up when no one is watching. Assessed through validated values and personality instruments.

Reputation - How others see you

Behavioral patterns as experienced by the people around you — the leadership brand a person has built, whether intentionally or not.

Influence - How you move others

Emotional intelligence and the capacity to understand, manage, and apply emotion in service of leadership effectiveness.

SELECTED WORKS

Thought-leading the way.

BOOK  2026

Mesured: Coaching with Assessments to Build Better Leaders

Endorsed by Marshall Goldsmith, Geoff Smart, John Ryan, and more - A guide to assessment-driven coaching.

ARTICLE  2023

Three Questions Every Leader Should Ask

On the relationship between self-awareness, other-awareness, and leadership effectiveness.

PRESENTATION  2022

Applying Psychometrics in DOD Coaching

A practitioner's case for evidence-based assessment in federal leadership development.

LEADERSHIP

Jacob Westerberg, PhD

MANAGING DIRECTOR

Jacob Westerberg, PhD, is the Managing Director of Westerberg Assessments. His work focuses on applying psychology to leadership assessment and evidence-based coaching.​ 

 

He has built and led assessment programs across corporate, federal, and academic contexts, and brings discipline to both the science and the craft of leadership development.

QUALIFICATIONS

PhD, Organizational Pyschology

International Coaching Federation Certified

Qualified to administer values, personality, and emotional intelligence assessments

SIGNATURE PROJECTS

Facilitated Sony Electronics' internal leadership development program

Launched coaching-based development initiative at the Gordon Engineering Leadership Center

Assessed leaders for the San Diego Police Department for advancement


Ready to bring precision
to your practice?

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